Selling service, not just hardware.
Stihl Shop marked its emergence as a national chain with this cautionary tale about the perils of not buying from the experts. A vivid and humorous way of promoting the chain’s brand values in a very competitive marketplace.
The 30-second brand TVC has since been adapted to deliver seasonal deals, giving Stihl Shop even more mileage from its big brand idea.
Copywriter: Philip Tetley-Jones
Art Director: Darryl Roycroft