Selling luxury without showing luxury.
Continental Car Services wanted to connect their name to people who share their passion for fine automobiles.
The brief was simple: demonstrate ‘a passion for fine automobiles.’ And do it without singling out any one of the nine marques proudly sold by Continental Car Services.
We hunted hard for visual solutions that would strike a chord with car lovers. And we communicated the essence of the Continental Cars brand without resorting to a jumble of car logos and stock images.
Art Director: Darryn Lochead
Copywriter: Philip Tetley-Jones