Nothing moves like a Porsche. So how do you convey that in a static ad?
Some people think a Porsche sells itself, but that’s not how great brands are built.
Every Porsche advertisement has a lot to live up to. There’s a heritage of superb automotive design, plus a portfolio of finely tuned ad campaigns over the years that have kept the brand amongst the most desirable of all motoring icons.
Even when promoting a run-out sale, there’s a fine art in letting people know there are deals on offer while reinforcing a very high-powered brand.
Agency: Magnum
Art Director: Kirsten Henderson
Copywriter: Philip Tetley-Jones
