Graphic design is the creation of visual order and meaning. It’s about bringing harmony and consistent principles to bear on the many different ways an organisation expresses itself. It’s about rules.
TV ad breaks used to be full of jingles. If we weren’t being told that Chesdale Cheese had a mighty taste, we were humming along to the origin story of the Mazda Wonderlight. Such is the power of these ear worms that, several decades later, I can still sing all the words. I bet I’m not alone.
