How do you persuade the next generation to fall in love with the game?
Winning and scoring goals is important.
But what really matters is how you feel.
New Zealand Football had implemented a root-and-branch restructure of its competitions for young players. Now it was time to remind kids (and their parents) of the fundamental reasons to get involved.
It all came down to passion for the game. Falling in love with football should be the start of a lifelong involvement with one of the world’s great sporting pastimes. So that’s what we showed.
Art Director: Darryl Roycroft.
Copywriter: Philip Tetley-Jones
