GE Money

GE Money

Words you don’t often hear from a finance company: ‘Thank you.’

Paid in full DM

Customers that feel valued tend to become repeat customers.

1

The brief: Surprise and delight

2

The offer: Free movie tickets

3

Personalise the DM pack to the customer

4

Part of a library programme of mailings

How refreshing. A finance company that says “well done” when you finish paying off your loan. Even better – it sends you some free tickets for a night at the movies to celebrate.

Add some smart personalisation, and the result is a DM piece that surprises and delights.

Art Directors: Ian Fraser, Debbie Fraser

Copywriter: Philip Tetley-Jones


SIMILAR Works

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