Words that alter minds and moods.
Free consultation 09 815 3306
What’s the best way to advertise a course on ‘word of mouth’ or referral marketing? How about demonstrating the power of the medium.
All the names used were well-known marketers, so the experience was entirely realistic. Scrolling all the way down the email revealed an invitation to learn about ‘word of mouth’ marketing from the experts.
The open rate was 50% – over 250% higher than average. Click through was 18%, which was 400% higher than average. To cap it all off, the campaign won global recognition as a finalist at the 2010 Cannes Advertising Awards.
