Words that alter minds and moods.
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Some people look at a washing machine or fridge, and think ‘white goods.’ We looked at the LG range, and noticed all sorts of clever innovations. The kind of thinking that could only come from a company that’s genuinely concerned with making life better for families.
This insight was summed up as ‘beautifully fresh thinking.’ The creative idea was a series of beautifully crafted mindmaps, created to match each publication. Each one showed how the most desirable innovations come from understanding what human beings really want.
