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Rafiki Ya Watoto is a Kenyan charity that helps children from poor backgrounds attend school, so they can look forward to a better life than their parents.
Working with Dentsu Brussels, we created a campaign on spec and submitted it to the annual Sappi Awards for Ideas That Matter. Our campaign was one of just 20 chosen to receive funding and production. In Kenya, our charity partners were thrilled to receive cash and educational materials as a direct result of the campaign.
