Words that alter minds and moods.
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New Year is when the post-Christmas bills come home to roost. ANZ knew that plenty of people would be in the market for a debt consolidation loan in January and February. Now all we had to do was catch their eye, and make sure they called ANZ first.
A ‘point and shoot’ challenge showed just how hard it is to get shot of unwanted debt. Appealing to the trigger-happy gamer in all of us, this online campaign generated massive click-through to the ANZ site and helped the bank capture a big chunk of the debt consolidation business.
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