Words that alter minds and moods.
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What can copywriting do for your business?
A strange thing happened in the marketing world a few years back. While pundits were confidently predicting the end of copy, the digital universe exploded into life. It seems that content and interaction are driven by smart writing as much as they are by cool coding and imagery.
The result is an array of new media channels to set alongside the 20th Century standbys of TV, print and radio.
All of which need strong copy if they’re to stand any chance of generating results.
Creative concepts
TV, press, posters, radio – whatever you need. I’ll start with a brief and a blank piece of paper, and come up with a bunch of ideas. I can work with your Art Directors or suggest some great freelance alternatives.
Press and magazine ads
The best approach is to start with a strong concept (see above). Then make sure the copy is exactly as long as needs to be, and no longer.
Smart, well-written collateral can be a fantastic silent salesman for your brand.
DM
The trick is to come up with a concept that gets opened, read and acted upon. Great copy is the difference between an idea that drives results, and one that doesn’t.
eDM
You need to steer clear of the spam filter, grab attention and get the reader itching to click. This is where your copy earns its keep.
Websites
Whether you need a microsite for your latest campaign or a multi-faceted corporate site – I can help. There’s an art to writing natural-sounding copy that’s optimised for search engines, so you can be easily found on the Web.
Radio
You have 30 seconds (rarely longer) to leave a single, vivid impression in the listener’s mind. We’ll use sound effects, music, dialogue and voice-over to stand out on air.
Newsletters
Bland waffle isn’t worth the paper it’s printed on or the pixels that make up its PDF. So let’s translate that company-specific information and product news into stories that customers actually enjoy reading.
Travel writing
Stories that bring an exotic destination alive in the mind of the reader, combined with hotel reviews and all the details an armchair traveller could wish for.
Social Media
Make the best use of Facebook updates, blog posts and Tweets to keep your brand alive in the minds of your customers. Short, sharp copy with a human tone of voice is what it takes.
One last thought
It’s important to care about the small things as well as the big issues. Sending a misspelt message out into the world won’t say much for your company’s professionalism or quality standards.
We’ll make sure every apostrophe is in the right place and your copy is proofread down to the last full stop at the end of your legal fine print.